Mingle With Us In Burlington!

Attend Our First Mixer in Vermont!

WHEN:       Thursday, April 17networking
WHERE:     The Farmhouse Tap and Grill
                   160 Bank Street, Burlington, VT
COST:         $20 for SMPS or ACEC Members
                   $30 for Non-Members

The Northern New England Chapter of the Society of Marketing Professional Services (SMPS NNE) and the American Council of Engineering Companies of Vermont (ACEC-VT) invite you to join us for a night of networking, food and fun! This event will be a great opportunity to meet marketing and business development professionals from the A/E/C industry in Vermont. You will make great connections and have an opportunity to share best practices to improve your marketing and BD acumen and the success of your firm.

This fantastic event will take place on Thursday, April 17 at the Farmhouse Tap and Grill in Burlington, Vermont from 5:30 pm to 7:30 pm. Due to the generosity our corporate sponsors, Aldrich + Elliott, PC and Terracon Consultants, we are able to offer this event for only $20 for SMPS and ACEC members and $30 for non-members. Appetizers and one free drink (alcoholic or non-alcoholic) are included in the entry fee! Space is limited, and early bird pricing ends on April 12, so register today to reserve your spot and save money!


Posted in Events | Leave a comment

March Panel Discussion

The Real Value of Certification

Tuesday, March 25
3:30pm – 5:30pm
The Exeter Inn, 90 Front Street, Exeter, NH

SMPS and APMP members: $25
Non-members: $40

To get certified, or not get certified…that is the question. Whether ’tis Nobler in the mind to suffer through an exam for a few extra letters after your name on your resume. But what is the real value of certification and which type of certification is right for you and your career? In this panel discussion, hear from a range of certified professionals in the industry of the what each certification means to them and the industry they serve.

Join us in the hotel bar after the event for drinks and networking!


Brad Thurman PhotoBrad Thurman, PE, FSMPS, CPSM, Chief Marketing Officer, Wallace Engineering
SMPS National President
As Chief Marketing Officer for Wallace Engineering, Brad directs the firm’s marketing and business development. He received his Bachelor of Science in Architectural Studies and Master of Architectural Engineering degrees from Oklahoma State University, and is licensed as a professional engineer in seven states.

Brad currently serves as President on the National Board of the Society for Marketing Professional Services, a national organization dedicated to creating business opportunities in the A/E/C industry. He will be joining our event via Skype.

katyphoto-croppedKathryn Hews, CPSM, Associate Principal, Marketivity / Marketing Manager, Hews Company
Katy Hews, CPSM, is a senior marketing professional, with over 37 years experience in A/E/C marketing. Katy is an Associate Principal with Marketivity, Inc., a strategic marketing firm headquartered in Portland, Oregon. In that capacity she focuses on client perception studies and market research. She assists Marketivity’s clients in not only developing their strategic vision, but also translating that vision into practical, effective business development plans and actions, and creation of marketing structures and systems that assure successful business development. Katy also serves as Marketing Manager for Hews Company, a Maine-based manufacturing firm that provides truck mounted equipment to the construction industry.

Katy has held numerous leadership positions in SMPS, including past-president of the Northern New England Chapter, current Chapter Liaison for the Northern New England Chapter, and former education chair for the Boston and Seattle Chapters. She was a chapter author in “A/E/C Business Development – The Decade Ahead,” recently published by the SMPS Foundation. In addition to her SMPS involvement, Katy is the current WTS-Maine President.

Galati_smaller_headshotStephen R. Galati, CGW, CP APMP, Manager of National Proposals, TRC Environmental Corporation
Stephen Galati is the Manager of National Proposals with TRC Environmental Corporation working out of Augusta, Maine. He has 20 years of proposal management, technical writing, grant writing, marketing communications, training and course development, and electrical engineering experience. He is currently finishing his Doctorate Degree in Management with the University of Phoenix, and holds a Master’s Degree in English Rhetoric from the City University of New York, a Bachelor’s Degree in Electrical Engineering from Pratt Institute, an Associate’s Degree in Liberal Arts and Science from the City University of New York, and a Professional Development Certificate in Emergency Management from the FEMA Institute. He is also certified through the Association of Proposal Management Professionals.

MS_Headshot_smallMike Sears, LEED Green Associate, Associate and Senior Marketing Coordinator, RDK Engineers
Mike is an Associate and senior marketing coordinator with RDK Engineers, where he is engaged in a wide variety of marketing initiatives including proposal writing, corporate communications, interview presentations and business development. An active SMPS member, Mike has served as Co-Chair on the SMPS Boston Programs Committee and was the recipient of the SMPS Boston Chapter’s New Member of the Year in 2009. Mike holds a BA in English / Professional Writing from Framingham State University.


REGISTER BY MARCH 20 and save $10!

Posted in Events | Leave a comment

Marketing Automation Got You Stumped?

Learn more about it at our February program!

Marketing automation – or the use of technology to help you streamline, automate, and measure marketing tasks and workflows to increase operational efficiency and revenue growth – is not a new concept, though it has been getting more attention in the past few years. Join SMPS Northern New England on Wednesday, February 12 for an educational program around the terminology, solutions and use of marketing automation for business-to-business companies. Stephanie Hedlund, Director of Customer Insights & Analytics for Diversified Communications in Portland, will be presenting an informative session around such topics as:

  • What marketing automation is – and what it isn’t
  • How it is being used
  • What solutions are available
  • What to consider when choosing a solution


About Stephanie Hedlund
Stephanie is currently the Director of Customer Insights and Analytics at Diversified Communcations, a global media company with a portfolio of business-to-business events, publications, and eMedia.  She championed the company’s efforts to market smarter with the creation of a marketing database and implementation of marketing automation tools, including Alterian, Aprimo, and Exact Target. She currently leads the company’s marketing analytics and market research teams responsible for direct marketing strategy and measurement; marketing automation; customer data strategy and quality; market research. Before returning to this role at Diversified, Stephanie designed and implemented automated sales and marketing programs for WEX, Inc., using Eloqua and Salesforce.com. She holds a B.A. from Georgetown University.

Posted in Events | Leave a comment