What’s the Prognosis? A Healthcare A/E/C Checkup

Author: Susan Shelby, FSMPS, CPSM on March 18, 2015  susan@rhinopr.com

Fueled by the increasing demands for healthcare services from an aging population, implementation of the Affordable Care Act, and the need to keep up with the new developments in medical technologies and healthcare laws, healthcare institutions remain a growing economic force. These factors have affected construction delivery methods and A/E/C selection processes by healthcare providers.

I spoke with three healthcare facilities professionals and three senior A/E/C industry leaders at an SMPS Northern New England event, and asked them how healthcare clients and consultants create successful working relationships.

As we all know, this is a business based on relationships. What is the best way to build a relationship with healthcare professionals/owners?

Client owners look for partners they can trust; honesty is critical. Be on time with promised deliveries, and don’t offer a service that can’t be performed. As a service provider, know who you are and convey that effectively with the client. Experience is important, so be sure to pitch the actual consultants who will work on the project.

Read the entire story at:

http://smpsboston.org/communications/whats-prognosis-healthcare-aec-checkup

 

 

The Secrets to Inbound Marketing for AEC Firms

The Secrets to Inbound Marketing for AEC Firms

Register Here: http://inbound-marketing-secrets.eventbrite.com

Event Description
The buying cycle for your clients has shifted, and they have control. Traditional marketing methods simply don’t work anymore. If you’re still relying on trade publications, PPC, direct mail, SPAM-y emails or the newspaper to get the word out about your A/E/C company, you’re not reaching the qualified prospects who really matter.

Learn how to attract your ideal buyer to your website using inbound marketing. In this seminar, you’ll get an overview of the Inbound Methodology—a way of attracting, converting, closing and delighting prospects and walk away with an understanding of how to use Buyer Personas to create targeted, focused marketing that speaks directly to the clients you want most.

When:

Wednesday, April 29, 2015 from 5:00 PM to 7:30 PM (EDT)

5-5:30 Registration/Networking
5:30-6:30 Presentation
6:30-7:30 Networking

Where: 

Burlington, VT | Hotel Vermont  (41 Cherry Street | Burlington, VT 05401 | 855.650.0080)

Cost

$45 SMPS/ACEC Members
$55 Non-Members

Parking (not included in ticket price)

Hotel Valet Parking $15/day
Hotel Self Parking $10/day
City of Burlington Public Parking – Rates vary depending on duration.

Rooms
Block of 10 Rooms reserved until 3/29/15 Cut-off Date (Mention SMPS NNE)
Discounted Rate for Standard King/Queen/Double $149/night + taxes

Food/Drink
Heavy Appetizers & 1 Drink Ticket (included in ticket price)
Cash Bar available (not included in ticket price)