WEBINAR

Defining Your Competitive Differentiators

Tuesday, May 22

Free for SMPS members; $10 for non-members

Networking: 8 – 8:30 am; Program: 8:30 – 10 am
Terracon, 4 Thomas Drive, Unit 3, Westbrook, ME

Many firms claim to offer excellent client service and a wide variety of expertise to serve their clients’ needs. In today’s competitive climate, how do you ensure that your firm consistently wins work? If your firm is struggling with not being selected for work you know it can do, you need to focus on what sets your firm apart from the competition. Outstanding client service and a depth of expertise are no longer unique qualifiers; they are simply the threshold of experience that clients demand today. How can you talk about your firm in ways that really stand out as clear differentiators?

This 90-minute recorded webinar will equip you with tools to define your firm’s competitive differentiators and communicate their value to your clients. You will learn four areas, called Differentiation Circles, in which you can compare and contrast your firm with the competition. Understand how to research and define these areas, and find ways to make them work in your sales and marketing process. Once your clients understand what makes your firm truly different, you are no longer competing on price alone.

Learning Objectives
  • Listen to what really matters to your clients and not what you think matters.
  • Discern your firm’s key value differentiation and learn how to integrate it into your sales and marketing process.
  • Use research to define your firm’s experience and translate it into unique client value.

About the Presenter

Wendy Nemitz, Principal, Ingenuity Marketing

Wendy Nemitz is the founding principal of Ingenuity Marketing Group LLC, a firm focused on helping professional services providers grow thriving practices and create strong firms. Since 1992, Ingenuity Marketing has been helping CPAs, attorneys, financial service professionals, engineers, bankers, consultants, and other professionals grow their businesses through facilitating firm-wide and leadership retreats and developing mission, vision, and comprehensive marketing plans. Ingenuity also helps firms by researching opportunities and recommending new lines of service and niche markets, as well as creating and implement marketing and sales tactics that showcase their clients’ expertise, including fresh brands, Web sites, collateral materials, and PR.

 REGISTER NOW!

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DON’T MISS OUT!

The SMPS Northern New England Beacon Awards are coming!

Find out more about how to enter and sponsor the event that recognizes professional services marketing and communications!
Entry deadline: May 11th

Click here for entry information

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EDUCATIONAL SESSION

Business Comes to the Expert

Thursday, April 26, 2012
4 – 5 pm;  5 – 6 pm networking

SMPS members: $30; Non-members: $45

After April 20th:

SMPS members: $40; Non-members: $55

Great Bay Community College
Pease International Tradeport, Portsmouth, NH

Register Now! 

What is your biggest marketing challenge? When you arrive at this highly interactive session, you’ll fill out an index card with the answer; then these two authors will devote  the entire session to addressing your challenges. Learn new ways of thinking about marketing your firm’s expertise; leave with strategies and tools you need to put these concepts into practice. Two authors – one with a focus on using firm knowledge to drive traffic to your firm, and the other an innovative/strategic business development professional – join forces in what should be a lively session – be prepared to talk!

Kathleen Soldati is an innovative corporate/nonprofit executive with significant marketing and public relations expertise. She is the co-author with Brenda Richards of Business Comes to the Expert, a pro-active marketing plan for professional service firms (The Greenway Group). She has produced international events for Nelson Mandela and Jane Goodall, obtained coverage in the New York Times and on The David Letterman Show, and has taught marketing at UNH, Boston Architectural College and for the Boston Society of Architects. After serving as Director of Marketing for JSA Inc., she opened Soldati PR which provided marketing services for predominantly AEC firms. Since 2006, she has worked as Director of Marketing at The Music Hall in Portsmouth.

Elizabeth Wylie  has spent 20 years in the museum field as a curator and director and now directs business development activities for Finegold Alexander, a Boston based planning and architecture firm with a national practice. Elizabeth is a member of SMPS (active on the Program Committee of the Boston Chapter), the National Trust for Historic Preservation, the New England Museum Association, and is actively involved with PIC Green, a Professional Interest Committee for the American Association of Museums. She is LEED AP BD+C, and is a nationally recognized advocate for Green Museums. Together with Sarah Brophy, Elizabeth has written the first and only handbook for museums seeking to become more environmentally responsible: The Green Museum: Primer on Environmental Practice (Altamira Press 2006). The pair has also co-authored three articles for Museum, the journal of the American Association of Museums: “Saving Collections + the Planet” (January/February 2010); “The Greener Good: The Enviro-Active Museum” (January/February 2008); and “It’s Easy Being Green: Museums and the Green Movement”(September/October 2006).

contact info:

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